Tips and Tricks for Effective Event Branding
If your business is going to be displayed at an event, you need to have the right kind of banner design and printing to ensure you get maximum visibility, recognition and recall.
Here are some things you should keep in mind when having your banners designed and printed for an event so that you stand out.
Make Your Brand Identity Clear
Arguably the most important thing you need to consider when having a banner designed is that it should immediately communicate your brand’s identity and the key message you want to convey.
This draws people in, reinforces brand recognition and lets people know what exactly it is your brand promises.
Your logo should be prominent and clear, reflecting your brand’s colours, fonts and overall aesthetic, and the message on the banner should be short and impactful.
You also need to ensure that the logo and primary message are placed in an ideal location on the banner, typically in the upper third or centre, so that it’s identifiable from a distance.
Design for Maximum Readability
It’s equally important that your banner be legible from a distance so that attendees can quickly absorb the message without having to approach it closely. If a banner is difficult to read, its impact will be lost.
Bold, large and easy-to-read fonts are preferable. Avoid using a plethora of different fonts, as it will make the banner look messy and cluttered.
To ensure you can fit large text on the banner, you should prioritise only the most important details in as few words as possible, such as your core brand promise and a simple call to action, with contact details large enough to be seen and stand out.
Don’t Be Scared of Colour (The Right Ones)
Although using colours is critical to attracting attention and creating a positive impression, you need to find a balance in your colour choices to ensure that they:
- Align with your brand identity; and
- Create enough contrast with the background for maximum readability.
Most importantly, the contact details must be presented clearly so that they are easy to read.
Print Quality is Non-Negotiable
Printing your event banner on quality material with high-resolution printing is crucial for ensuring that your brand looks professional and so that the banner can last. Durable materials like vinyl and mesh are ideal for outdoor events.
Ensure that your chosen printing service can deliver high-quality printing with sharp and clear resolution that can be seen from a distance.
Here at Snap Print, we offer high-quality banner design printing services. Contact us today to find out more about what we do or get a quote now.
